welcome, i'm jenny
Money coach and living proof that wealth begins within
I'm the founder of Bliss + Wealth and the creator of Wealth Begins Within®. And I teach high-achieving women how to build real wealth without budgets, shame, or restriction, because I learned the hard way that financial expertise means nothing until you rewrite what you believe about money.
Here's how I know.
money coach and educator
my story
Before I tell you mine, let me guess yours.
You're smart. You're educated. You've worked hard for everything you have. And somewhere between the salary you never thought you'd earn and the life you thought it would buy, something quietly stopped adding up. You lie awake running the math. You wonder why it isn't easier by now. And you'd rather do almost anything than look directly at your accounts.
I know, because for years, that was me. And on paper, I was the last person it should have been.
MY BACKSTORY
Making a lot of money was never that difficult for me. It just sort of happened. At 26 I found my way into a VP of Finance position at a startup after completing my undergrad in accounting and earning an MBA. I was making the kind of money I grew up thinking only doctors or lawyers made. Six figures.
Despite my age and lack of experience, I was excellent at my job. I could build complex financial models, extremely accurate cash flow forecasts, and manage corporate budgets like a boss.
But somehow after 5pm, all of those financial skills evaporated. They simply did not apply to my own money.
I'd get paid on Friday and the funds would be gone by Monday morning. I'd open an IRA, automate the transfers, feel quite proud of myself, and pause them two weeks later because I needed the funds. My credit card balance would balloon to $20,000, I'd feel ashamed, pay it off, and then find the balance had crept back up a few months later. I would toggle between obsessing over "fixing" my finances and being completely avoidant and stuck in a state of financial inertia.
I felt stuck in a cycle that somehow all of my financial know-how, education, and good intentions couldn't break.
I want you to sit with that for a moment. A CFO, diligently managing corporate finances by day and tearing up her credit cards by night.
If you've ever felt like a fraud about your money, like a smart woman who should have this figured out by now, I need you to understand something I learned the hard way: it was never about your intelligence, your discipline, or your skills. It's about your relationship with money and your understanding of the role it's meant to play in your life.
MY ANANDA PROJECT
I spent years reading personal finance books and blogs, talking to financial advisors, trying different budget templates and money management apps. Some of it worked, temporarily. None of it produced lasting change. In fact, every time a new tip or trick failed me, I added it to my growing list of proof that I was just "bad with money."
Then one day, I started waking up at 5:35 in the morning. On the dot. No alarm. Every single day, too early to do anything, wide awake.
I had recently been introduced to meditation, so instead of fighting it, I started using those hours. Two hours every morning, meditating and journaling in a quiet corner of my home. Eventually I started reading about the subconscious mind, how it runs the show beneath our awareness, and how it was programmed long before we had any say in the matter.
So I got curious about mine. And over six months, I went looking for what was underneath years of my own baffling money behavior.
What I found changed everything.
WEALTH WAS NOT FOR SOMEONE LIKE ME
I didn't grow up wealthy. I come from people who follow an honest and simple creed: work hard, take care of your responsibilities, pay your taxes, be a good person, get by. It was never said to me outright, but I developed the understanding that wealth was reserved for someone else. So when I found myself making more money than I technically needed... well, I simply had to get rid of it. My financial know-how told me I should invest it, stay away from high-interest debt, have an emergency savings account, but my deeply held, subconscious beliefs were running a different playbook.
A lot of us weren't taught how to save, invest, and build generational wealth, and that's unfortunate and needs to change. But most of us did indeed learn a lesson early in life about what was available to us, what we are worthy and capable of having, and the role money will play in our lives. And if you're like me, that lesson was rooted in scarcity, stress, and anxiety.
My money challenges were not unique and neither are yours. Most people are walking around with a dysfunctional relationship with money. It shows up in how we speak about it (or about people who have it) and how we make financial decisions daily. Our money story starts being written the moment we're born. Whether our needs were met, the response we got when we asked our parents to buy us something, the fear we saw in our mother's eyes when she tried to balance her checkbook.
All of this lives in you today, in your beliefs about money, in how you make spending and saving decisions, in whether you advocate for the compensation you want and deserve. And no amount of spreadsheet savvy, logical reasoning, or canned financial advice will ever dissolve it.
Our beliefs always win. That's why I could manage millions for a company and not hold onto my own paycheck for a weekend. My behavior wasn't broken. It was obedient, to a story I never chose.
MY TRANSFORMATION
I spent six months doing the inner work of surfacing my faulty, limiting beliefs and understanding where they came from, why I'd held on to them, and how they manifested in the way I handled my money and ultimately my financial results (or lack thereof). And then I thanked them for their service and let them go.
I paused all the doing: starting another budget, cutting up my credit cards, reading the latest personal finance book. I focused on just being. Being with myself, my desires, my imagination.
I got clear on what it was I wanted out of this experience we call "life" and then sought to understand the role money would play in delivering that vision to me. I asked myself "who do I need to be to have this life, to build this wealth, to be at peace with my money?" And then, with intention and self-forgiveness, I became that woman.
I didn't know it at the time, but in those early hours each morning, with only myself and the silence, I was embarking on the most important project of my life. I came to later call it my Ananda Project. Ananda means bliss in Sanskrit, and that's exactly what I found: my joy, my sense of possibility, and for the first time in my life, abundance.
Here's the part I still find remarkable. I don't remember immediately doing anything different with my money. But opportunities started showing up, and when they aligned with the vision I had finally given myself permission to have, I said yes. My net worth tripled in three years. And I became the first millionaire in my family tree.
The tactics I had known all along finally worked, because the woman running them had changed.
why i created it
I built Wealth Begins Within® because I refuse to let brilliant women keep believing they're bad with money when they were simply handed the wrong story and no map. It blends what I know professionally, real financial planning, cash flow systems, the numbers, with the inner work that makes any of it actually stick. Most financial guidance gives you one or the other. That's why nothing has worked. I give both the same weight, because I needed both.
And underneath all of it is my real mission: I want more women to be wealthy. Hard stop. When women have money, everyone is better off, because of what women do with it and because money is power, and our voices deserve equal weight.
I was once where you are, tearing up the statements. Now I'm on the other side, holding the door open.
Come on in.
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YOUR MONEY STORY ISN'T FINISHED. LET'S WRITE THE NEXT CHAPTER
Whatever brought you here, whether it's debt that keeps creeping back, savings that never seem to grow, or just a quiet feeling that you should be further along by now, I want you to know one thing. You are not behind, and you are not bad with money. You've just never had a plan built for your life, and the beliefs to hold it. That's exactly what we will build together.
